In today’s modern world, most things are done digitally. Websites are a critical thing for all businesses. With almost 90% of businesses today having their own websites, how can a business create a memorable, impactful, and engaging website for customer satisfaction in such a competitive scene? Well, the answer is utilizing two powerful elements known as Creativity and functionality. What is Creativity and functionality in web design? Well, creativity refers to some functional designs but mostly graphic designs in a website that leave a lasting impression such as typography, layout, and the website graphic designs as a whole, A website doesn’t need to be unique for it to be classified as creative And functionality is technical elements that ensure a website works effectively.
#1 Brand Representation
Creativity and functionality play a vital role in brand representation and recognition. Making a brand itself causes you to use creativity because you have to create multiple designs that are Unique, Telling, Memorable, and Compelling. Just the design aspect of the brand’s logo can usually tell you something about the brand. But for the brand to actually be able to be displayed with proper synchronization to its design you need a functional website structure. A website that utilizes creativity and functionality can fully bring out the brand’s message and goals clearly to customers breeding strong connections with consumers.
#2 Competitive Edge
A well-designed and functional website offers several benefits that can put a business or organization at a competitive advantage. Incorporating creativity and functionality in a website leads to superior websites. Some of the benefits of having a superior website are enhanced user experience (UX) & user interface (UI) psychology facts prove that visually and functionally appealing websites engage users’ attention for longer periods of time and relays information to them in a easy to understand way this has been proven by a survey published by Nielsen states that properly designed & functional websites have 83% higher user engagement and user loyalty.
#3 Reputation (Sami’s Ver)
A website is a part of a company and I mean that quite literally because a company’s website is owned by them. A website plays a pivotal role in carving out most people’s first impressions about the company. A well-designed and developed website can lead the user with a good sense of credibility and professionalism about the company’s goals and ideas while a poorly constructed website can leave the user with doubts about requesting service or goods from the establishment. With a greatly designed and developed website comes great power because a website’s search engine optimization (SEO) checks that your website is good and increases its visibility online. A well-constructed website will rank higher in search engines with SEO which attracts more users which makes Google suggest the website to more people which significantly boosts credibility and reputation.
#4 Responsiveness
A website will always have the problem of needing to modify its design for specific platforms a website design you have for a computer-sized monitor will not display the contents in the same way as an iPad-sized monitor so it’s pivotal that you incorporate creative and functional designs that don’t falter when faced with different cross platforms. Creativity and functionality make websites work as you need to incorporate both of these into your website for it to actually work as intended in all platforms.
- Phones
- Desktops
- Consoles
- Laptops
- Ipads
In summary, my blog states that a business that’s able to incorporate and understand the Importance of Balancing Creativity & Functionality in Web Design and display it into a website can reap amazing results. The best way I can describe this is “There is no smoke without fire” This proverb means for a successful website that engages users, boosts brand awareness, and creates a positive reputation you need to put in the fire which is the creativity and functionality. I encourage and endorse other website creators to apply these principles to their own projects. More Blogs >
